Money visibility, not average position
Weights every ranking by what it's worth to the business. Vanity rankings never pad the report.
SEO intelligence, updated daily
Your rankings look fine. Your footprint tells the real story.
Serpalias watches live search results, your site and your competitors, then tells you what's actually working, and what it means for the pages that make you money.
Your competitors have an edge. We've mapped them. Literally.
Senior-level SEO analysis, refreshed every day, for agencies, consultants and the teams doing the work.
See yourself the way Google, AI and customers do
Quality, trust, value and every service, scored from search, reviews, forums and AI answers.
A site audit that never stops learning
Every visit goes deeper and every change is logged, with what it did to your topics and rankings.
Know when it's you and when it's Google
Daily volatility by market and vertical, with who moved and why.
The SEO training data for your Claude
Give your Claude live search intelligence: ask what's working, explain a drop, plan the next 90 days.
Every insight shows its sources
Confidence, evidence for and against, and what would change our mind. Old beliefs retire on purpose.
Experience doesn't mean much in a world that's always changing. Don't look back. Look forward.
Search is human. We just measure it.
Google is trying to serve people. AI assistants are trying to give people answers that work. Underneath every update, search engines are learning how humans look for things, judge them and want them laid out. That foundation doesn't change, so we treat search like a science: observe, test, measure, and let the evidence decide.
The foundations still matter. We just check them daily.